Professional Speaker One Sheets: A primer

Speaker one sheets have changed over the last few years. So much has gone electronic. The web site has almost taken the place of the one sheet. But not just yet. :)

I could write a long post about how design is important, brand is important, quality is important; and believe me, all of these things ARE important. But this post is about what actually goes on your one sheet and maybe a bit on how to obtain that information.

Elements of a speaker one page:

• Short biography
• Branding statements
• 1 to 4 keynote titles and descriptions
• Some testimonials
• Some clients
• Your picture (in most cases)
• Your contact info (unless you are making a bureau friendly version)
• Your ROI statement (which may be blended into your branding)

I have a great deal of advice on each of these points but we will cover those in a later post. The most important thing you can do right now is to to start collecting testimonials. Speak for free to get them if you have to. (speaking for free has many many advantages for those new in the industry). Use the same methods for developing a client list. Start having some decent photos taken with a white background. Get some really good close ups and some good action shots. Let other people help pick your photos. Buy your own domain for your contact info. Never use Gmail or yahoo for an email address. If you are not artistic do not create you own one page. Spend the money to have a good one created for you AFTER you have spent the time and money on your brand and creating your keynote titles and descriptions.

Skipping steps will lead to a waste of your time and money.